BACK TO TOP
TOPIC
19 MIN READ

BUILDING
PARTNERSHIPS

Creating partnerships and getting broad buy-in from an array of stakeholders is essential to any transformative system change and to the shift to community-driven justice we are aiming for.

ABOUT THIS TOPIC

This module discusses why and how system leaders must work to create buy-in and garner both political and public will for to advance the goals of transformation.

OVERVIEW

As youth crime and incarceration rates have declined steadily over the past few decades, these parallel trends have contributed to swelling support for systems change. At the same time, recognition has grown regarding the ongoing harms of incarceration, including the physical, sexual, and emotional abuse of young people; over-incarceration of young people, even for low level offenses; and significant racial and ethnic disparities. In concert, these phenomena — declining crime and incarceration, increasing support for reform, and an urgent need to address ongoing harm — offer an opportunity for meaningful change within the youth justice system. 

This rising awareness provides a window of opportunity for system leaders seeking to drive transformation. However, in order to capitalize on this opportunity, leaders must work to understand both the dominant public narratives as well as the local political landscape, and gain the trust and buy-in of a variety of stakeholders inside and outside of the youth justice system and at the policy level, which may take significant time, strategy and coordination. Doing the work to build sustained public and political will for youth justice transformation goes beyond the typical job description of the youth justice leader.

It is nevertheless essential to the success of any leader who is committed to fundamental youth justice transformation, and therefore most leaders will want to get help from communications and public affairs professionals, whether in-house or through contract (or a middle-ground of staff at a state-level who can be utilized for local agencies, or who work for a separate branch of the government from youth justice or corrections), to provide the expertise necessary to create a strategic communications plan and execute it. The buy-in and collaboration of community leaders will be essential, including many of the strategies noted throughout this Guide. One strategy which we do a Deep Dive on in this section is community-led asset mapping to go along with other participatory processes. Asset mapping gives a clear picture of the strengths and opportunities already existing in the community, from their perspective and can not only create buy-in through the mapping process and connection to existing resources but also pave the way for building will across other stakeholder groups as well.

Artwork produced for the Performing Statistics project.
View more artwork at our
digital gallery.

KEY takeaways

DRAG | SWIPE
TAKEAWAY   1

CREATE REAL BUY-IN
both politically & publicly, TO MOVE 
FORWARD WITH TRANSFORMATION.

TAKEAWAY 2 

CREATE A STRATEGIC PLAN BASED ON VISION & VALUES WITH COMMUNITY 
& DEPLOY IT.

TAKEAWAY  3

BUILD RELATIONSHIPS TO 
HEAD OFF OPPOSITION, & SHAPE A NEW NARRATIVE IN RESPONSE TO OPPOSITION.

TAKEAWAY  4

USE ASSET MAPPING TO HIGHLIGHT EXISTING 
RESOURCES IN COMMUNITIES 
& FOSTER PARTNERSHIPS.

SELF-ASSESSMENT INDICATORS

Indicators
that progress
has been made

Indicators that progress has been made in building political and public will.

SELF-ASSESSMENT INDICATORS

INDICATORS THAT 
PROGRESS HAS BEEN MADE

Indicators that progress has been made in building political and public will:

System leaders have established and articulated a vision for change that is clear and reflects a commitment to youth voice and racial equity; a variety of stakeholders have participated in building a vision for transformation, including youth and families.

System leaders have been transparent about the failures of the system and harms of youth incarceration and have invited stakeholders to visit facilities and review data.

System leaders have built relationships with key stakeholders, including system impacted young people, their families and leaders from the communities most affected by the justice system, as well as leaders from across the youth justice system and policymaking representatives from the executive, legislative and judicial branches.

System leaders have joined or collaborated with existing coalitions or created a task force or workgroup that includes members of all the key stakeholder groups.

System leaders have joined or collaborated with existing coalitions or created a task force or workgroup that includes members of all the key stakeholder groups.

System leaders have connected with and learned the views of key political leaders and policymakers with oversight over the policies, laws and regulations that inform and guide the youth justice system and, together with key system, youth, family and community partners, have begun the work to educate these stakeholders about the current system and mandates for change.

System leaders understand the narratives and information that are being communicated to the public about the youth justice system and what narratives are found to be most compelling.

System leaders have developed a comprehensive communications plan, employing professional communications staff or contractors to both create and execute the plan, which amplifies the voices of the young people and communities impacted by the system and ensures that complex narratives are told about how and why youth come in contact with the system.

SELF-ASSESSMENT INDICATORS

Indicators
that action
is needed

Indicators that more action is needed to build political and public will for change.

SELF-ASSESSMENT INDICATORS

INDICATORS THAT 
ACTION IS NEEDED

Indicators that more action is needed to build political and public will for change:

Leaders have no clearly articulated vision for youth justice transformation and have not worked with key system, youth, family and community partners to build a shared vision or develop common values and goals to drive youth justice transformation.

System leaders have not been transparent or public about the failures of the system and harms of youth incarceration.

Leaders have not built relationships with the people most impacted by the system and have not included them in the transformation process; leaders continue largely to operate in a silo and have not developed relationships with other system stakeholders or policy-makers.

Leaders have not established a regular forum for collaboration with stakeholders inside and outside the youth justice system through a workgroup or task force, or those groups are not inclusive of the entire array of stakeholders.

Leaders have not engaged with local political leaders or policymakers to understand their position or current level of understanding about youth justice practice and policy; leaders have not engaged policymakers in the transformation process and have not taken focused action to educate policymakers about the current system or the rationale for transformation.

System leaders have not established a communications plan, with dedicated professionals to help craft and implement it, or any communications plan established does not reflect an accurate understanding of current narratives, potential misinformation being publicized or views of the general public.

System leaders have not taken action to understand the public narrative about youth justice, incarceration or youth crime, or what messages and vehicles of delivery are prominent in the media related to these topics.

System leaders have not worked to develop a coherent and compelling narrative or set of narratives to reach stakeholders and build political and public will for transformation.

Racial justice and equity are not a core value in the narrative being communicated and in the stakeholders who are engaged and voices amplified in messaging; system leaders have no established mechanism to gather and incorporate feedback and input from impacted youth and families.

System leaders are unprepared to address criticism of or opposition to transformation or to contextualize any critical incidents that arise as transformation work begins.

TAKE 
ACTION.

These steps provide specific guidance for how to build political and public will for change, and the process of garnering broad support and working with key allies. All of these steps are central in youth justice system reform, and can be implemented concurrently.

DRAG | SWIPE
ACTION  STEP

Build relationships with key stakeholders.

Click to
flip card

Build relationships
with key stakeholders.

While some support for transformation may already exist in the jurisdiction, and support may come naturally from some stakeholder groups, building widespread support requires a well-planned and executed campaign to mobilize groups and anticipate and respond to groups that may oppose the proposed reforms.

Click to
flip card
ACTION  STEP

FORM A COLLABORATIVE 
task force TO
BUILD PUBLIC 
BUY-IN.

Click to
flip card

FORM A task
force TO BRING 
TOGETHER KEY 
STAKEHOLDERS. 

Youth justice reform efforts across the country have often used task forces or workgroups as a vehicle to bring together key stakeholders to plan, design and/or oversee implementation of transformation processes. Such groups can help build the
public buy-in necessary to implement transformation processes.

Click to
flip card
ACTION  STEP

DEVELOP a communications plan TO deploy the narrative.

Click to
flip card

DEVELOP a communications plan TO deploy
the narrative.

If staff with communications expertise are not already employed and available, consider hiring or contracting with communications professionals to help create and implement a communications plan. This plan should center community to guide the work to control the narrative around youth justice.

Click to
flip card
ACTION  STEP

Identify & educate critical influenTIAL 
FIGURES.

Click to
flip card

Identify &
educate critical influenTIAL 
FIGURES.

Many people in significant positions of power may not be deeply familiar with the system and the harms of current approaches. Transformation requires the support of these important players who may require relationship building and education to become supporters and potentially vocal allies for transformation.

Click to
flip card
ACTION  STEP

Build a STRONG 
Narrative TO 
TRANSFORM YOUR JURISDICTION.

Click to
flip card

Build a STRONG 
Narrative TO 
TRANSFORM YOUR JURISDICTION.

To develop a compelling narrative about 
youth justice that can drive public and political will for transformation, leaders and advocates should examine what current narratives are circulating about the system and the young people involved with it and then shape the story in an impactful way for audiences to drive transformation.

Click to
flip card
ACTION  STEP

Strategically Deploy Your Narrative to Build Support for Reform.

Click to
flip card

Strategically deploy your narrative to build support for reform. 

While gaining the support of officials is critical, transformation requires much broader support among the public and groups with special interest in youth justice. Tailoring and packaging the narrative will be a key step in driving transformation.

Click to
flip card

DEEP DIVE

COMMUNITY ASSET MAPPING

In addition to a full map of the public system and the nonprofit providers that work within the system, senior system leaders should work with partners to identify assets within each of the communities that have high numbers of young people touched by the system.

The purpose of developing a community asset map is to identify resources and people who can help the system move away from an approach reliant on institutional incarceration and residential placement far from the young person’s home, and toward an approach grounded in the community.

DIVE INTO COMMUNITY ASSET MAPPING

TIPS & Case Studies

Take a look at some notable examples of places working to build political and public will for change, and tips for how to build that support, create buy-in and change the narrative in your own jurisdiction.

DRAG | SWIPE
Case Study

Grass Roots Campaigns that Exemplify Preexisting Efforts Ripe for Collaboration

Explore
Case Study

Grass Roots Campaigns that Exemplify Preexisting Efforts Ripe for Collaboration

A number of successful grassroots campaigns demonstrate how steady work to build political and public will can push transformation efforts forward. Some of these efforts are described briefly here, with additional resources cited in the Resource List at the end of this topic. 

California

In the late 1990s a group of advocates and attorneys in California came together to improve the poor conditions incarcerated children were experiencing in facilities. Through hard work and collaboration, they realized that the institutional model being used was inherently harmful. Working alongside young people who had lived in the California Youth Authority prisons, this small group of advocates and attorneys worked for decades to dramatically reduce the number of children in these state-level facilities. 

Mississippi

After a report was released by the DOJ in 2002 detailing the concerning conditions in Mississippi’s youth prisons, community organizers and a wide range of advocates joined forces to advocate for legislation that would transform the juvenile justice system. As a result, they were able to reduce the number of children in custody and close multiple detention centers, a youth prison, and a prison that was specifically for children tried as adults. 

Texas

Amid a sexual abuse scandal in the Texas juvenile justice system, advocates were able to shift the narrative from focusing solely on abusive prisons to focusing on reducing the number of facilities and incarcerated children. Through the collaboration of advocates, youth and their families, and lawmakers, the state passed legislation which overhauled the juvenile justice system and reduced the number of incarcerated children.

READ MORE
Tip

Creating a Compelling Narrative – Key Points to Include

Explore
Tip

Creating a Compelling Narrative – Key Points to Include

The following questions provide a useful guide to gathering and addressing all of the key information that policymakers and the public will need to understand current challenges with the youth justice system, in order to gain their support for transformation:
READ MORE
Which young people are being brought into the system and which young people are being diverted from the system (disaggregated by age, gender, race and ethnicity, community, offense charges, prior history)?
  • Youth justice system leaders should ensure policymakers are educated about the population of young people impacted by the system and break down data by race, ethnicity, gender, geography, sexual orientation, and disability status to illustrate any disparities in how young people are treated within their jurisdiction.

Which young people penetrate to the deeper end of the system, including removal from home and/or commitment to a youth prison or other restrictive placement, and why?
  • Policymakers in many jurisdictions assume only youth with chronic, serious, and violent offenses are admitted to youth prisons or other congregate care. In many jurisdictions, however, over half of restrictive setting placements have been a result of sentencing relatively minor offenses or revocation of probation due to a technical violation.
  • It is crucial for system leaders to understand and dig deeper into the conditions that can lead to out-of-home placement, such as a parent’s unavailability to bring their child home or their home and work responsibilities which might result in technical violations or status offenses.

How long are young people involved with the correctional system, and why?
  • States and counties differ widely on the length of time young people are held in out-of-home placement, as well as the length of time they remain under supervision by formal probation or aftercare programs. Jurisdictions with overly long terms of commitment and supervision increase the risk of the negative effects of incarceration and other coercive interventions, including recidivism.
  • Here again, system leaders must work to understand why young people might be in out-of-home placement for longer than needed, whether it is because of specific statutes, lack of community-based services, or a need for communication between agencies.

How is the state or county spending the money allocated to the youth justice system?
  • While policymakers may be broadly familiar with the major line items, they are rarely provided fiscal analyses that document how much money is being spent on which services for which young people. For example, they may be aware that the budget for a youth prison is $15 million, but unaware that the average daily population for the prison is less than 10 youth, resulting in an annualized cost of $1.5 million per bed. Understanding staffing needs and ratios may also help to get a picture of high costs of incarceration.

What results are achieved by the current system?
  • Youth justice leaders should provide data on recidivism, youth well-being (educational attainment, health, mental health, job readiness as an adult, homelessness, etc.) and safety (reports of abuse, neglect or other mistreatment of young people in custody of the system).
Tip

Preparing for and Addressing the Opposition

Explore
Tip

Preparing for and Addressing the Opposition

Ambitious reform efforts will inevitably face pushback, obstacles, and determined opposition. Building good working relationships with potential allies and supporters will be critical to sustaining momentum and responding to challenges.

When considering how to address the opposition, leaders should build on the common desire across stakeholders to see young people succeed, and frame changes in ways that speak to their concerns. For instance, engaging with correctional staff to listen to their insights and suggestions for reform, including their roles within it, might assuage fears of job loss, and therefore reduce the likelihood of pushback from unions. Similarly, gaining support from a district attorney or judge and understanding their concerns might increase their use of programs and decrease pushback. Engaging with diverse stakeholders can also help to align reform goals and their vested interests, leading to a range of messages that might appeal to different audiences and address various concerns.

Leaders can help partners serve as spokespeople for reform, including by preparing them to respond to concerns and opposition. For example: 

Directly impacted young people and their families can share their experiences with the existing system to further emphasize the need for reform. They can be important spokespeople for the vision of transformation, including at town halls, legislative hearings, and advocacy events. Young people and their families can also speak credibly about what has worked for them, how they can best be engaged, programs that have helped, and what a relevant and successful community-based continuum requires.

  • Directly impacted young people and their families can share their experiences with the existing system to further emphasize the need for reform. They can be important spokespeople for the vision of transformation, including at town halls, legislative hearings, and advocacy events. Young people and their families can also speak credibly about what has worked for them, how they can best be engaged, programs that have helped, and what a relevant and successful community-based continuum requires.
  • System actors will have strong credibility with some key audiences. They can share their professional experiences and rationale for supporting reform by meeting with their colleagues and drafting op-eds.
  • State and local officials can amplify the public safety and fiscal benefits of reform, including during press conferences as well as in policy agendas.
  • Community activists and other residents can lift up the many ways that investing in young people creates healthier communities for all, including via infographics and media they can share with their networks

Using the communications infrastructure that they have developed, system leaders can both proactively and reactively address different narratives as they emerge. This means crafting the tools and structure to address and ameliorate resistance, which includes: 
  • Anticipating and preparing for episodic negative events that may lead to strong push-back. These events may include a young person committing an extremely harmful act, such as rape or murder, an uptick in drug-related violence and retaliation, a disturbance at one of the community programs, or a youth absconding from a limited security residential program. Critics are likely to tie these events to the efforts to reform the system, even when the overall trends and experience are headed in a positive direction. 
  • Preparing talking points that underscore the improvements in the new approach, while also responding directly to the concerns and challenges of the specific negative event. Youth system leaders should prepare to address the negative event directly, noting how it occurred and ways it will be addressed. It is particularly important to put the negative event in context, including reminders about how crises occur within the current system, that youth incarceration fails to meaningfully address or prevent harm (and is likely exacerbating it), and that a community-based, collaborative approach to transformation offers an opportunity for the public to work together in response to challenges. 
  • Continually reinforcing core messages. Youth justice systems are accountable for reducing the odds that young people impacted by the system will commit harm in the future, and for increasing the odds that young people will be on a path to opportunity and success. Both outcomes depend on investing in the well-being and success of all young people, their families and their communities. These investments will not only reduce harm but help communities thrive.

Strategies for proactively and reactively addressing opposition might include talking points that:
  • Point to the simultaneous drop in crime and incarceration rates, and strategies that have contributed to these trends;
  • Emphasize the many negative effects of youth prisons, including high recidivism, physical and sexual abuse and other mistreatment of youth, and terrible long-term developmental outcomes, all of which contribute to negative societal impact at extraordinarily high cost to taxpayers
  • Uplift community-based, family-focused alternatives to incarceration, including local examples and models from other jurisdictions;
  • Draw on personal and professional expertise as rationale for reform.
READ MORE

WATCH VIDEOS

Explore WEBINARS
Learn More about this Webinar
WEBINAR

CENTERING YOUTH & FAMILIES

AIRED MARCH 23, 2022 @ 3PM EDT

This discussion covered both the why and the how of having the most impacted youth and families leading transformation.

PANELISTS

HERNAN CARVENTE MARTINEZ

National Youth Partnership Strategist,
Youth First Initiative

MODERATOR

XIUHTECUTLI SOTO

New Mexico Youth Justice Coalition

KATHY WRIGHT

Executive Director,
New Jersey Parents Caucus

TJ  BOHL

Administrator,
Pierce County Juvenile Court

HIGHLIGHTS

Kathy Wright, Executive Director of New Jersey Parents Caucus, talks about the need to learn about the impact of the system directly from young people who experienced it and to trust them to lead if we are to create change.

Xiuhtecutli (Xiuy) Soto of the New Mexico Youth Justice Coalition speaks about how transforming youth justice begins with having patience with, providing support for, and relating to young people like him.

TJ Bohl, Administrator at Pierce County Juvenile Court, on some of the cultural obstacles inside the system to collaborating with communities, and the need for system leaders to overcome defensiveness to building a path forward together.

EXPLORE OTHER PANELS

HOW MUCH DO 
YOU KNOW?

Take a short quiz to find out.